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A Readers Digest poll ranks the most trusted brands in New Zealand.

They are as follows (with the previous years rank in brackets)

1. Wattie’s (9)

2. Toyota (4)

3. Sony (3)

4. Tip Top (2)

5. Whittaker’s (na)

6. Panadol (5)

7. Fisher & Paykel (7)

8. Panasonic (9)

9. Colgate (8)

10. New Zealand Post (13)

The 2010 Reader’s Digest Trust Survey was commissioned to independent research firm The Digital Edge, who surveyed a representative sample of 500 New Zealand adults aged over 18 years old on their trust of 133 brands across 15 categories.

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