New Zipping Process on Download

We’ve just released a small performance update, which changes the way zipping works when you Download. Now when selecting the All Files Zip option – we will zip up the files in the background and send you an email with a special link to download the zip file. This greatly enhances performance and means you no longer have to wait while BrandFM zips the files.

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NZ: Top 10 trusted brands

posted by David Jul 02, 2010 in Brands, NZ

A Readers Digest poll ranks the most trusted brands in New Zealand.

They are as follows: ... read more



NZ: Only 3 food brands amongst most trusted

posted by David Jul 02, 2010 in Brands, NZ

Cadbury is dumped by consumers after palm oil debacle.

The latest ‘Most Trusted’ survey of New Zealand consumers by Reader’s Digest magazine shows last year’s top brand being dumped from its number one position to nowhere. It has been replaced at the top of the chart by Wattie’s, with two other food brands in the top five – chocolate maker, Whittaker’s and Tip Top Ice Cream. ... read more



Is the definition of a brand is changing?

posted by David Nov 02, 2009 in Brands, Marketing

David Ogilvy’s definition of a brand is a reasonable one:


“The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.”

But is it a definition mired in the past? ... read more



Bye bye Brand, hello Folder

posted by David Oct 26, 2009 in Brands, organizing

BrandFM has previously used companies, brands, folders, and tags to organize assets.

However many users found the use of “brands” a little confusing. in fact many customers already used folders for brands.

We made a change to brands a few weeks ago to help, but we found that in most cases the ‘brand’ page was not being used. We now realized that the “brand” pages were not needed at all. ... read more



Changes to Brand

posted by David Jul 07, 2009 in Browsing, Brands

We’ve just released a change to the way Brands are handled by the system.

The problem was that previously we treated brands the same way we treated folders and users found this confusing. Clicking on a brand name listed all the assets relating to the brand but did not show folders, making it difficult to navigate large catalogues via Brand. ... read more