Hey Jenny, have you got the original logo on file?
Jenny: No....I think Tania has it.
Hey Tania, do you have the original of our logo on file?
Tania: The logo? No I thought Jeremy had it stored.
Jeremy, have you got the logo on file?
Jeremy: Logo? ..logo...er No you'd be needing... ah....Jenny!
Sound familiar? It's happening time and time again across thousands of companies. Frustration and lost time hunting for the right file, the right version and the right file format. What if you could always put your finger on exactly the right file everytime. Wouldn't that be great?
Save mucking about. Finding the correct brand artwork or image is often frustrating. Getting it to your business contacts when they need it is even harder. BrandFM makes the whole process easier, faster and smarter. It's easy to set up self service access for your customers, partners and suppliers so they can get what they need when they need it and you don't have to lift a finger.
Ring Ring: "Hey Joe I need your logo in spot colour oh and make sure it's an illustrator vector file with type pathed....and I need it by 10am"
Joe: "What do I do now? Where are those files. What's a SPOT? Don't panic."
Don't worry. It's all in BrandFM. Just logon, click the Users tab and invite Joe to download what he needs. Joe will logon and select the files he wants and download them straight away. You can logon later and see what he downloaded. Easy, fast and smart.
BrandFM automates delivery of brand and media files to invited users based on permissions that you set. Upload files, create assets and organize into folders. BrandFM will automatically broadcast your changes to anyone that has added those items to their watchlist or to anyone consuming your RSS feed.
Furthermore if you've set users up with self-service access they can download what they need on demand ensuring that they can get that promotion or ad out the door, take advantage of a sponsorship opportunity or put a sales presentation together.
Avoid screw-ups. Get your brand right everytime with on demand availability of correct art and usage guidelines. One of the fundamental rules of good brand management is ensuring consistent and correct reproduction of your brand identity over time.
A good example of this is the Coca-Cola logo which hasn't changed since year dot. Instead of tweaking a brands identity - marketers need to defend it. Especially against situations where a publisher must attempt to replicate your artwork to meet a deadline or try and match a colour because they don't have the information.
BrandFM ensures that (1) the correct artwork is always available, (2) that the your brand usage guidelines are always delivered with the artwork and (3) that copyright and usage restrictions are clearly communicated.
Easily deliver your brand artwork, images and media on-time every time. Missing deadlines for advertisng or marketing can be costly. Especially when you've got an opportunity for a distressed placement for a good price or even free, "provided you can get us the artwork today". Once your creative is online in your BrandFM account means that you can deliver your ad or a logo or an image, etc in a jiffy. Finally deadlines are stress free.
They're some of your most valuable assets. It's time you took control. More often than not you need to work with a designer or ad agency to develop brand creative, images and marketing materials. BrandFM is a great central repository for the end results - your creative assets. Just invite your designer or agency to upload original source files to your BrandFM account. You'll no longer need to contact the agency/designer each time you need some original artwork. It's all there under your control all the time.
Or if you prefer, outsource the management of your BrandFM acount to your designer/agency. Either way everyone important can stay in the loop.
Often you can't email files because they're too big, or the recipients email policy doesn't allow it. Still burning CD's ?. This is the digital age folks. Creating a physical item like a CD to transport via petroleum burning courier vehicles makes absolutely no sense for digital files, even when they're not suitable for email. Fire the courier, banish the CD and forget FTP.
With BrandFM's eCourier™ you can send any size file or bunch of files instantly to anyone for free. Send whole media kits around the globe instantly.
Save time, save money and save the planet. No more burn!
You changed something. It's new, exciting and risky. But do they know about it? It's not uncommon for customer/suppliers/partners to use an old version of your logo/image/artwork that they have stored somewhere on their computer systems or on disk. How are they supposed to know you changed that asset some time ago? How do you ensure everyone who needs to, gets that information.
BrandFM to the rescue. Users can add your brand to their Watchlist and RSS data feeds. They can set up notifications by email or RSS so every time you add or update something they'll get notified.
It's now easier than ever for users to tune into your brand and stay in the loop.
Research conducted in the US claimed that up to 2/3rds of designer/agency studio costs were for reproduction of previously created assets. With your creative assets available 24x7 on the web in one central location - unecessary reproduction costs are a thing of the past.
Use BrandFM for a commercial grade online image library for your high resolution photos.
BrandFM image libraries are powerful commercial grade libraries with multiple levels of permissions to view and download, the ability to record meta-data and automatically capture EXIF data, organize photos into categories, use tags, record location, photographer, create standard IP and usage restrictions, set expiry and review dates, cross reference images with marketing collateral and more.
You get your own branded microsite as well as excellent support for search engines, like Google, and cross company search on BrandFM.com, but only if you allow it. Invite users to self service their image download needs, based on permissions you give. Or use eCourier™ to send whole collections of images securely without having to burn a CD. You choose.
Ninety percent (90%) of retail is still off-line. Building an online product catalogue to support offline outlets is now 100% easier. BrandFM makes the process of building an online product catalogue, that supports your retail channel, easier than ever before. Upload multiple images (views) per product, create categories with unlimited folders, add product specs, installation diagrams, instruction books, tags and more. Then invite customers to view at your very own web address and BrandFM micro-site.
If you don't need an online ecommerce store but DO want to support your retailers (and consumers) with a great online product catalogue that can deliver not only fantastic high res images for advertising but also all the product specs, instructions, advertising templates, press ads and release notes- then BrandFM delivers.
Traditionally managing brand assets hasn't been much of a priority for many organizations. Once the stationery is printed the artwork often languishes on a disk somewhere or in your designers/agencies backups. There's usually no expense account and no balance sheet item in your set of financials, dedicated to your investment in your brand assets either. There should be.
Your brand is a vitally important asset for your business - for many the most valuable asset. Isn't it time you looked after it better? BrandFM enables you to store your brand assets securely, organize them correctly, protect them with permissions, copyright and usage guidelines, watch over them with usage reports and share them with trusted users.
Show your brand some love. You'll be a better brand for it.